When we look back on the recent election, the leadership lessons are plentiful. In fact, I recently delivered a teleseminar entitled Leadership Lessons from Presidential Politics (go here if you want to receive the recording and manual). While I shared over 25 lessons on that call, I read of another lesson today – an important one.
These new lessons are critical for us to develop more effective corporate leadership direction – both as leaders and in marketing our products and services. Paul Gillin wrote an article entitled Campaign Rewrites Rules, which while focusing on marketing, offers us as leaders great lessons too.
While I hope you will read the article, in short, it talks about a critical number from the election – 3.2 million. That is the number of connections now President-Elect Obama had with people across 16 online social networks 3.2 million connections. I’ve re-configured the two truths gleaned from his article to refocus them on executive leadership.
Truth #1 – You are the media.
As a leader we must look for a find opportunities to communicate, to connect and to influence. The avenues we have for doing this are changing, and we must keep up. Thinking about doing a leadership blog is a good idea, but now, it is barely an entry point. Find ways to make yourself accessible to those you lead.
Truth #2 – Go where the audience is.
Senator Obama used the tools needed to reach his audience, and we must do the same. We can use new tools to reach our teams and organizations, but also to reach our Customers.
Consider these two ideas as core effective leadership skills. They aren’t just good ideas; they are required for you to create strategic leadership success for yourself and your entire organization.