This week’s Resource Recommendation is Social Boom! How to Master Business Social Media by Jeffrey Gitomer. I’m pretty active on social media, especially when thinking about, as the book subtitle suggests, business social media. I bought this book for three reasons: 1. I respect the work of the author 2. I thought this book might […]
Four Reasons Leaders Should Check Out Google+
While I am a social media user and I am probably more active in using social media for business purposes than the general population, I’m not a social media expert, and I don’t know if this tool will replace Facebook or diminish the value of LinkedIn. I’ll leave that for someone else. My purposes for […]
wired and dangerous: how your customers have changed and what to do about it
This week’s Resource Recommendation is wired and dangerous: how your customers have changed and what to do about it by Chip R. Bell and John R. Patterson. Yes, I know the authors of this book. And yes, I have read many of their books, so I expected to like this book. And, I’ve read many books […]
Social Media Confusion
Should you focus on Twitter? Well what about Facebook? What in the world is micro blogging? AH! How are leaders supposed to get involved in these new social phenomenons to build customer relationships and their business when it seems so complicated? The key for leaders to crack social media is Strategy. You need to use […]
Innovation in Progress
Our world moves quickly, and innovation and innovative leadership is all around us, if we just take time to notice. I noticed something today – early enough that we can all watch. Unless you are living under a rock, you’ve heard of Twitter. (if you are on Twitter and not following me please do and […]