By Jeffrey Gitomer Jeffrey Gitomer wrote the bestselling sales book of all time The Little Red Book of Selling, and has been speaking and writing about sales for many years. I’ve reviewed many of his books, and am a fan of his. (Not like my 15 year old is a fan of One Direction, but […]
To Sell Is Human: The Surprising Truth About Moving Others
By Daniel Pink This book, written by a multi-time bestselling author, starts with a clear premise: that we are all in the business of sales. Specifically he finds that 1 in 9 Americans are involved in selling and the rest are involved in “non-sales” selling. Further he states, and experience agrees, that we spend up […]
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
By Jonah Sachs I’m not sure what recommendation put this book on my Kindle, but as a leader, communicator and marketer, I’ve long known the power of story and have long wanted to improve my skills in this area. So the book made it to my Kindle, and to the top of my reading list, […]
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
By Oren Klaff I love the way the book opens – with a pitch. Here it is: Here’s the “big idea” in 76 words: There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience. As a result, at the crucial moment, when it is most […]
Seven Powerful Lessons I Learned from Zig Ziglar
I first read See You at the Top (Zig Ziglar’s classic first book) over Christmas one year during college. I had heard of Zig, and checked out the book from the library. I took pages of notes since I couldn’t write in the book. I still have the notes. Soon after, I started listening to Zig’s […]