Influence is a topic I have long been interested in for both personal and professional reasons. And since everyone is influencing and being influenced every day, I wonder why more people don’t share my keen interest. If you are (or would like to be) a student of influence, make Invisible Influence by Jonah Berger part of […]
Life of the Party
by Bob Kealing I am guessing you have used or at least seen a piece of Tupperware. Chances are you don’t know much about the creation of the product or its creator, Earl Tupper. It is even less likely you know anything about Brownie Wise, the builder the Tupperware Party process; the process that made […]
Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar
By John Jantsch The words marketing and selling get tossed around a lot. People from either discipline often think of them separately. As a business owner (and actually long before that), I consider them joined at the hip – in fact, in my company, the line between them is pretty blurred. This book written by […]
Marketing the Moon: The Selling of the Apollo Lunar Program
By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way. Take two marketing and PR professionals with a passion for the history […]
The Patron Way: From Fantasy to Fortune
By Ilana Edelstein Just above the actual title of the book, these words are splashed: “The Untold Inside Story of the World’s Most Successful Tequila” It sort of is. I received this book from McGraw Hill to review – they asked and I accepted. Why? I thought the story sounded interesting, I knew nothing about […]
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