By John Jantsch The words marketing and selling get tossed around a lot. People from either discipline often think of them separately. As a business owner (and actually long before that), I consider them joined at the hip – in fact, in my company, the line between them is pretty blurred. This book written by […]
Marketing the Moon: The Selling of the Apollo Lunar Program
By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way. Take two marketing and PR professionals with a passion for the history […]
The Patron Way: From Fantasy to Fortune
By Ilana Edelstein Just above the actual title of the book, these words are splashed: “The Untold Inside Story of the World’s Most Successful Tequila” It sort of is. I received this book from McGraw Hill to review – they asked and I accepted. Why? I thought the story sounded interesting, I knew nothing about […]
To Sell Is Human: The Surprising Truth About Moving Others
By Daniel Pink This book, written by a multi-time bestselling author, starts with a clear premise: that we are all in the business of sales. Specifically he finds that 1 in 9 Americans are involved in selling and the rest are involved in “non-sales” selling. Further he states, and experience agrees, that we spend up […]
Contagious: Why Things Catch On
By Jonah Berger If you are a marketer, you might want to know how to make your YouTube video go viral. If you are a sales person, you want to know how to get more word of mouth referrals to your products and services. If you are leader, you hope your ideas are influential. Jonah […]
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