Andy Cunningham knows that positioning is more than just a marketing term, it is the formulation of a business strategy. Andy is the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition and shares the framework she uses to transform markets and industries. Regardless of your title within the organization, you need to understand your company’s DNA to create alignment and clarity within your team.
In this episode, Andy:
- Defines positioning.
- Share 3 kinds of positioning DNA.
- Shares how to take a personal position.
Ask yourself: Do you know the DNA of your organization?
Leave your answer in the comments below.
Additional Leadership Resources
- Book Recommendations:
- Madison Park: A Place of Hope by Eric L. Motley
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
- Learn more about Cunningham Collective.
- Learn more about Andy Cunningham.
- Learn more about Get to Aha! Discover Your Positioning DNA and Dominate Your Competition.
- Buy a copy of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition.
- Follow Andy Cunningham on Twitter.
- Get our free report: The Secrets of Becoming a Remarkable Leader
- Sign up for our free video training series, 13 Days to Remarkable Leadership.
- Get your free copy of my inspiring e-book, 101 Ways to Unleash Your Potential.
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