Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it’s like to work here) with the external view (how people see you).
In this episode, Kevin and Denise discuss:
- Lessons to create fusion at any level.
- Brand types.
- Artifacts and rituals.
Ask yourself: What kind of experience am I creating for my employees?
Leave your answer in the comments below.
Additional Leadership Resources
- Book Recommendations:
- Finding My Virginity: The New Autobiography by Richard Branson
- Learn more about Denise Lee Yohn.
- Follow Denise on Twitter.
- Buy a copy of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Get our free report: The Secrets of Becoming a Remarkable Leader
- Sign up for our free video training series, 13 Days to Remarkable Leadership.
- Get your free copy of my inspiring e-book, 101 Ways to Unleash Your Potential.
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