A couple of months ago I became aware of a book that was coming out soon and I was fascinated by the title. The book is called The Price of Everything: Solving the Mystery of Why We Pay What We Do and is written by NY TImes Editorial Board member Eduardo Porter. I’m looking forward to reading it (my copy is on the way) and after I’ve read it I will share more. My friend and colleague Daniel Decker has written a great review of it that I think you should check out. I’ll post a little of it here and then a link back to the rest of his post where you can read more and learn some interesting stats on PRICE such as the value of human life and what politicians spent per vote in 2008 . . .
When you think of PRICE what do you think of? Shopping? How much money you’ll have to spend to get something you want? The cost of an iPad, new shoes or a dress?
That’s certainly one form of PRICE but it’s actually so much more.
What about The Price of Happiness? The Price of Life? The Price of Work? The Price of Faith? The Price of Free? Or even The Price of the Future?
PRICE is about choice, priorities, and the value or worth that we set. That value drives our decisions and shapes our lives in more ways than we might initially think. After all, everything has a PRICE doesn’t it? From consumer goods to our time, every choice in where we’ll invest our resources has to do with PRICE.
But PRICE isn’t fixed. You and I might see PRICE in a totally different ways because the PRICE we’re willing to pay is shaped by a variety of things. While I might be willing to pay $10 for a collectible card, you might think it’s only worth $1. And while I might be willing to invest 4 hours of my week on Social Media, you might think that same use of time is worthless.
Everything we do, every choice we make boils down to PRICE.
Read the rest of Daniel’s post here.
Like I said, I will know more after I read the book, but I believe the concept of price, as laid out here is worth us considering deeply as a leader. Not just if we are a business owner, Brand, Marketing or Sales Manager, or someone else traditionally responsible for price, but for all of us as leaders, thinking about how people invest of themselves, their time, energy and more.
I encourage you to read the rest of Daniel’s post, and to think about these ideas. If you buy and read the book, let me know – we can share notes here.