I recently read somewhere (I’m sorry I can’t trace my steps to where I read it or who wrote it) about the difference between spam and noise; spam being something unwanted, unrequested, an too frequent – and noise being irrrelevant or meaningless.
I believe leaders sometimes don’t communicate as much as they should because they don’t want to be “spamming” their followers. In my experience, that isn’t an issue at all, people want more, they want the communication to be meaningful and relevant.
They are far less worried about spam from their leaders than noise they get.
Make sure you think about your messages, to be sure. But worry far less about whether you are spamming – communicating too frequently (most of us aren’t), and far more about whether your messages are noise-free – have meaning for the followers.
Make it your goal to make your leadership communication noise-free today.