This week’s Resource Recommendation – Go Givers Sell More by Bob Burg and John David Mann
In December 2007, I reviewed a business parable called The Go-Giver.
I’ve known for more than a year that a sequel was coming, titled Go-Givers Sell More. The book has just been published, and I just received a copy. I was in-the-know about the title, but not clear on the content. This book isn’t a sequel, in that it extends the story of the first book. And it isn’t a story at all.
Rather, it is a tightly written book full of great advice, counsel and approaches that take the concepts of The Go-Giver and cast them into the world of sales.
The premise of the initial book, “Shifting your focus from getting to giving is not only a very nice way to live life and conduct business, but a very profitable one as well” is expanded and made even more practical for anyone who sells (which is all of us, by the way).
Each chapter is short and could be read as a standalone piece. These chapters are categorized into “The Five Laws of Stratospheric Success,” which are:
- The Law of Value
- The Law of Compensation
- The Law of Influence
- The Law of Authenticity
- The Law of Receptivity
This categorization makes sense and ties this volume back to the initial book as well.
I have not yet read the entire book, as I just received my copy last night. However, I have read more than enough to recommend it whole-heartedly, and I can say with confidence that before you read this, I will have completed it.
With any book in a series the first question most people ask is, “Do I need to read the first to gain value from the second?” While a valid question, this book ties the two together without making any assumptions that you have read the first. Perhaps you were aware of The Go-Giver but aren’t a fan of the parable/novel format. If so, I strongly encourage you to read this; the content is excellent and written in a format more useful for you.
On the other hand, if you like the parable approach and haven’t read the first one, I recommend you buy not just this book, but The Go-Giver as well. I will likely go back and re-read it after finishing this wonderful little book.