The lifeblood of any business is customers. Without customers, businesses don’t last very long. While all customers are valuable, the most valuable are lifelong customers. The question for owners, leaders, and salespeople is how can we predictably create those lifelong customers? A new book – The Come Back Culture: 10 Business Practices the Create Lifelong Customers helps answer that question.
We’ve established that the topic is important. The question is does the book deliver on the promise of the title?
The book is full of specific examples from a variety of businesses, and the ten practices themselves make sense and are actionable even before you read the book:
- Focus on the feeling as much as the function.
- Create a culture not a job title.
- Know the guest.
- Be fully present.
- Think scene by scene.
- Recover quickly.
- Observe details, because everything communicates.
- Reject “just okay.”
- Choose values over policies.
- Build a hospitable team.
This isn’t an academic book, but a practical one useful for individuals, teams, and leaders. I believe it can stimulate great conversation and new actions to help you keep your customers – new and old – coming back.
You can join on my conversation with co-author Jason Young live on June 6 at noon ET. Join us on LinkedIn or YouTube to ask your questions and learn more about this important topic. If you haven’t purchased a copy by then, I am sure you will want to after this interactive conversation!