The Real Value of Understanding Communication Styles


As a leader, communication skills rank near the top of our list of important skills.  Because of their importance, these skills are talked about and written about a lot.  Much training takes place every day, designed to help leaders get better at these important skills.

One of the reasons communication is difficult is that not everyone communicates in the same way, with the same tendencies or styles.  This isn’t news; you already knew that.

The existence of these style or tendency differences hasn’t been lost on the assessment, training, and learning communities over the past 50 years.  There are a wide number of effective and useful tools that provide assessment takers with acronyms, colors, letters, animals, or other designations to identify their personality and communication style.

These assessments are popular training tools – they garner high marks from participants because they are interesting and fun.  After all, who doesn’t want to know more about themselves and why they behave and communicate in certain ways?  Trainers can use them to assure good reviews and perhaps get a chance to come back to deliver more training.

The problem with these activities doesn’t lie with the assessments themselves. While they have different strengths and weaknesses, any of them can add real value for individuals, leaders, and organizations.  The problem lies in the focus of the application of these assessments. At best, they are employed to be all about the individual and their self-awareness.  At worst, they are used as fun time fillers and seem almost like black magic to the participants (e.g. how could that assessment peg me so well?).

Where does all of this leave a leader in regards to understanding and using these assessments to become a better communicator?

successful communicationLet’s start from the beginning – communication is message sent and message received.  For real communication to take place, one must send a message in a way that it can be (and is) received effectively by the other person. When we remember this basic starting point, we have the basis to understand the biggest value in communication and personality style assessments.

Whatever tool/assessment you use, the greatest value comes not in understanding your own tendencies, though that is helpful.  The greatest value comes from understanding the various styles well enough that you notice them in others, so that you can communicate with them in a way that makes it easier for your message to get received.

As in so many things in life (and leadership), we have greater success when we recognize and remember that it isn’t about us at all.

If you want to be a better communicator, by all means use a communication styles tool for self-awareness, but don’t stop there. Use the tool to help you understand, observe, and diagnose the styles of others, so that you can change your behavior to get your message received.

While this is simple for me to state here, it is much more challenging in application.

If you have internal training that offers an assessment as a part of the program, talk with your training department and make sure that this connection to the deeper value of these tools is taught in application – or invite the experts to deliver additional training to help your team understand these skills.

If you haven’t taken an assessment of this type (or haven’t in a long time) I recommend starting with the free version of our assessment. (There is an opportunity to upgrade to a more complete and detailed assessment and even get coaching if you choose.)

If you don’t have access to training for yourself or your team to use these tools to accelerate communication success, you can start here.

Whatever your first step, take one.  Take action today to learn more about how others communicate, so that you have a better chance of getting your message received.

Your leadership success depends on it.

photo credit: shortie66 via photopin cc

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  1. chandernagpal says

    Hi Kevin. While I did enjoy reading the post, and chose to do the self assessment of DISC – found the approach to be slightly unprofessional. Not sure, if it`s pun intended or otherwise – but let`s not say that you have upgraded the software and free section is not working properly but paid one is….If you do want to encourage individuals to take up the full assessment / get full report access…just tell so in a straight forward manner…Left quite a bad taste and thought of sharing..

    • says

      I sure understand the concern! The site is fixed and the free assessment is available again. If you tried to complete it – you will get an email to now complete the process.

      Again, I apologize for the software problem.

      Kevin :)

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