Posts tagged as:

marketing

Social Boom: How to Master Business Social Media

by Kevin Eikenberry on August 15, 2011

This week’s Resource Recommendation is Social Boom! How to Master Business Social Media by Jeffrey Gitomer. I’m pretty active on social media, especially when thinking about, as the book subtitle suggests, business social media. I bought this book for three reasons: 1. I respect the work of the author 2. I thought this book might [...]

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Enchantment: The Art of Changing Hearts, Minds and Actions

by Kevin Eikenberry on May 9, 2011

in Books,Influence,Leadership,Learning

This week’s resource recommendation is Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki. Do you want to influence, persuade or attract others to your ideas? If your answer is yes, whether you want to persuade an individual or are thinking about starting a business, marketing a product, leading others successfully [or [...]

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Finding Your Sales and Marketing Success

by Kevin Eikenberry on May 5, 2011

in Influence,Leadership,Learning,Success,Telesminars

Next week you can enhance your personal, marketing and sales success with a unique online conference. You might be wondering why I would be talking about a Sales and Marketing Conference on blog mostly about leadership . . . That is a good question, and I’m the perfect guy to answer! There are at least [...]

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The Culture Code

by Kevin Eikenberry on February 28, 2011

in Books,Leadership,Learning

This weeks resource recommendation is The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy the Way They Do By Clotaire Rapaille. Lots of people talk about cultural differences in terms of communication and cultural norms. This book takes that journey in a different direction. The author has spent [...]

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It’s Not How Good You Are, It’s How Good You Want to Be

by Kevin Eikenberry on February 21, 2011

in Books,Leadership,Learning

This week’s Resource Recommendation is It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden. A couple of weeks back I was at LAX waiting for my red eye flight home. I had delivered a workshop session at a conference, attended a reception and after a full day was [...]

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Charlatan: America’s Most Dangerous Huckster

by Kevin Eikenberry on May 24, 2010

in Books,Influence,Learning

This week’s Resource Recommendation: Charlatan: America’s Most Dangerous Huckster,the Man Who Pursued Him, and the Age of Flimflam by Pope Brock. Two weeks ago I recommended a new book, Making Them Believe – a book about the marketing strategies of J.R. Brinkley. (Here’s my recommendation.) Last week I wrote an article about the value of [...]

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Making Them Believe

by Kevin Eikenberry on May 10, 2010

in Books,Communication,Leadership,Learning

This week’s Resource Recommendation: Making Them Believe:The 21 Principles and Lost Secrets of Dr. J.R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler First, to give you some context for this highly interesting and entertaining book, here is an excerpt from the back cover: DR. JOHN BRINKLEY was, at one time, the wealthiest doctor [...]

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The 1% Windfall

by Kevin Eikenberry on May 3, 2010

in Books,Leadership,Learning

This week’s Resource Recommendation: The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed Two comments before I dive into my recommendation. This book was sent to me by a publicist who hoped I’d write about it, and I’m not finished reading it as I write this review. Additionally, this [...]

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Kevin Eikenberry on February 15, 2010

in Books,Influence,Leadership,Learning

This week’s Resource Recommendation – Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust By Chris Brogan and Julien Smith This review/recommendation is overdue. I could give you reasons for my delay, some even relevant, but as I write this today I apologize to any of you who haven’t yet heard [...]

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Fascinate: Your 7 Triggers to Persuasion and Captivation

by Kevin Eikenberry on February 8, 2010

in Books,Influence,Leadership,Learning

This week’s Resource Recommendation – Fascinate: Your 7 Triggers to Persuasion and Captivation By Sally Hogshead We buy products because we are fascinated in some way. We enter professions, pick jobs and choose friends (and mates) because of fascination. We pick movies, television shows and books because of . . . fascination. This book arrived [...]

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