By Tim Sanders
If you are involved in B2B sales at all, you would certainly agree with that assertion.
In this book, Sanders takes that fact and does two things:
- Provides a roadmap for unraveling that complexity, overcoming challenges and making more sales.
- Shares a way to create a more productive organizational culture and stronger teams at the same time.
The method described in detail, through the use of stories and examples from a wide variety of industries, on the surface helps sales leaders create networks of team members to solve the complexities required to make big deals.
The book delivers on this top level goal very well. Sanders is well-connected, and through interviews with over 200 sales leaders, created a very workable and repeatable framework.
But as big as the idea of “closing more complex sales” is; the approach to bring together a variety of people within an organization in order to meet that challenge may create an even more lasting and valuable outcome.
Dealstorming is more than a sales process, it is a culture creation process. It will challenge some long standing believes about the “top producers” role in a successful sales organization and can change your company’s results for the long haul.
This is a very readable book; it will challenge your thinking in some ways and perhaps provide you a path to a more successful future.
If you are in sales, sales management, senior leadership, HR or are just a student of organizational growth and dynamics, this book needs to be on your reading list.